Restaurant Brand – Blue Lobster Bistro
"Blue Lobster Bistro" is a mid to high-end seafood restaurant nestled in the seaside charm of Lunenburg, Nova Scotia, Canada. With a focus on fresh, locally sourced fare—especially lobster—the bistro blends coastal heritage with refined elegance. The visual identity combines weathered serif typography, a soft nautical palette of blue, ivory, and red, and maritime motifs like anchors and boats. From its round, hand-stamped logo to its parchment-textured menu and welcoming tone, Blue Lobster Bistro evokes warmth, sophistication, and a genuine sense of place—where the Atlantic’s bounty meets heartfelt hospitality.
Corporate Brand –THE SNOWY SQUIRREL BOOKSHOP
Company History/Background
"THE SNOWY SQUIRREL BOOKSHOP" was founded by Chiharu Schaffer—an artist and children’s book author—out of a passion for storytelling, creativity, and community. Inspired by the whimsical and rare white squirrel, the shop symbolizes curiosity, imagination, and the beauty of nature. It’s a cozy, eco-conscious space where families can gather for books, crafts, and warm moments together.
More than just a bookstore, it’s a cozy and eco-conscious gathering space where stories come alive. With storytelling sessions, crafts, and a small café, families can explore books, share moments and grow together.
Company Identity
Rooted in creativity, nature, and warmth, our brand embraces playfulness, quiet magic, and community connection—all reflected in our name, values, and visual design.
Logo Rationale
The logo for THE SNOWY SQUIRREL BOOKSHOP combines whimsy and warmth with a strong visual identity rooted in Canadiana. The white squirrel symbolizes rarity, curiosity, and charm, while the open book and acorn reinforce themes of storytelling, imagination, and natural growth.
Set within a bright orange circle, the design feels cozy, inviting, and nature-inspired—ideal for a familycentered bookstore. The serif type in a circular layout adds a classic, trusted tone while remaining playful and approachable.
Altogether, the logo reflects the brand’s core values: creativity, community, sustainability, and a love for learning—making it instantly memorable for children, parents, and educators alike.
